The Origin of ice cream
The origin of ice cream is China. As early as the Xia and Shang Dynasties in China, the nobles at that time knew how to save ice, that is, to take out ice when winter came and put it in the ice cellar “Ling Yin” dug by the ancients to hide ice for summer use. During the Yuan Dynasty, Kublai Khan and his royal family were Mongolians and loved to drink milk. But in summer, milk is not easy to preserve, Kublai Khan thought of adding ice to milk to extend the preservation time. We found that the “milk ice” after adding ice tastes more delicious, and later added preserves, fruits and other raw materials to the “milk ice”. The production of “milk ice” has actually begun to take shape.
In 1295, Marco Polo, who had visited China during the Yuan Dynasty, returned to Italy and brought from China a recipe for ice food with fruit and snow and milk back to Venice, Italy. Marco Polo brought back to Venice, Italy, the recipe for his favorite frozen milk recorded in his Eastern Observations, which he wrote after his trip to China, and spread in northern Italy. In the Cafe Procope, which was first opened in Paris around 1660, Cotelli, an Italian, made and sold iced fruit by mixing flavoured juice with oranges or lemons.
In 1774 years
The chef of King Louis of France began to make an early form of ice cream called cream ice.
In 1846 years
A woman named Nancy Johnson invented a hand-crank ice cream machine. When making ice cream, first add some salt or potassium nitrate to the ice and snow to make the temperature of the ice and snow lower, and then put milk, eggs, sugar, etc., into a small bucket and stir continuously, and after a while, ice cream is made. From then on, people could make ice cream at home.
In 1851 years
JACOB FUSSEL, a milk merchant, industrialized ice cream by building a factory in Baltimore, the first in the United States to mass-produce ice cream. With the invention of the equal-quality machine in 1899, the circulating refrigerating machine in 1902, and the continuous refrigerating machine in 1913, the industrialization of ice cream has been rapidly developed all over the world. In 1904, during the St.Louis World’s Fair in the United States, someone folded a pancake made of eggs, milk and flour into a cone, and put ice cream inside for participants to taste. Before long, the ice cream cone became popular with people all over the world. Ice cream cones, on the other hand, made their debut at the 1904 St.Louis Everything Fair.
How to market an ice cream kiosk?
In today’s age of social media, ice cream brands are increasingly focusing on using social values to attract consumers. Many brands have realized that providing consumers with unique experiences and shared value can effectively increase brand awareness and market share.
1.Create unique product and packaging designs
Unique product and packaging designs allow consumers to share on social media, thereby increasing brand exposure. Haagen-dazs, for example, has launched a range of creative ice cream flavours and beautiful packaging designs that have attracted many consumers to share pictures on social media.
2.Create interactive experiences
Each other experiences attract consumers and add interest and shared value to the product. Some ice cream brands set up interactive experience areas in their stores, allowing consumers to make their own unique ice cream. For example, Magnum has become a trending topic on social media by letting consumers customize their ice cream through the Magnum Pleasure Store.
3.Use social media marketing
Social media platforms provide a channel for ice cream brands to showcase their products and attract with consumers. Ben & Jerry’s, for example, attracts a lot of followers by Posting funny pictures and videos on Instagram. In addition, brands will engage with fans, respond to reviews, and increase consumer engagement.
4.Online and offline linkage
Through the link between online and offline, ice cream brands can reach consumers in different channels. For example, Baskin-Robbins USA 31 ice Cream has partnered with delivery platforms to offer limited-time offers to entice customers to place orders. At the same time, the brand will also hold new products and other activities to increase consumers’ understanding and recognition of the brand.
Through cross-border cooperation with other brands, stars or well-known IP, ice cream brands can expand their market influence and attract more consumer attention. For example, Gelato Fiasco teamed up with the famous sports brand Nike to launch a limited-edition ice cream flavor inspired by basketball shoes, which caused a lot of discussion among consumers.
By adopting these five core marketing strategies, ice cream brands have successfully provided consumers with social value and let the product explode in the social circle.Brands need to constantly innovate and keep up with The Times to meet consumer demand for unique experiences and shared value. In this process, social media platforms will play an increasingly important role in helping ice cream brands expand market share and increase brand awareness.
How to provide more emotional value to consumers?
Create a sense of ritual:
Brands can give consumers a sense of ritual when celebrating these special days by introducing limited edition ice cream flavors or special events for special occasions and holidays. This will help strengthen the emotional connection between the consumer and the brand.
Engaging with fans on social media and responding to their comments and suggestions gives consumers a sense that a brand cares about their voice. Brands can also invite fans to participate in product development and event planning, making them part of the brand.
Launch a membership system:
Set up a membership system to provide exclusive benefits and privileges for loyal customers, so that consumers can feel that the brand respects and appreciates them. In addition, brands can also provide exclusive activities and benefits to members, increasing the sense of belonging of consumers.
Pay attention to consumer psychology:
Brands need to pay attention to the psychological needs of consumers and understand the emotional experience they are pursuing when buying ice cream. For example, consumers may want to taste ice cream to remind them of a good childhood or to find a coolness on a hot summer day. Through product development and marketing strategies, brands can meet these psychological needs and provide consumers with richer emotional value.