5 Steps To Open A Coffee Shop Business
When consumers drink coffee, they respond not only to the physical and physical attractiveness of the coffee, but also to the whole environment, such as service, packaging, advertising, impression, fun and other ancillary factors. One of the most important factors is the casual environment, the atmosphere in the coffee shop, which can have an impact on consumers’ decision to drink coffee. Therefore, the significance of the cafe atmosphere model lies in the performance of the coffee shop operators in the operation space, how to skillfully use the space aesthetics and design the dream coffee shop environment.
Coffee Shop Design Principles
Good coffee shop design is not only to beautify the cafe, but more importantly to give consumers a perfect impression, so as to attract customers and expand sales. The premise of the store design is to grasp the trend of The Times. In the shop appearance, shop signs, shop, color, shape, sound and other techniques. Stand out personality, the easier it is. Store design must be combined with the characteristics of the cafe, from the appearance and style to reflect the business characteristics of the cafe.
The shop plays a full study of whether it is in harmony with the original architectural style and surrounding shops, should not use too much line segmentation and color rendering, and cancel any excessive decoration. The colors in the store should be unified and humorous, and should not use any abrupt strong contrast. The font size on the logo is too thick will make the logo too crowded, easy to destroy the entire layout, but the color of the substrate to highlight the name, the name to be concise, easy to remember, in addition to special needs do not use unconstrained cursive or foreign letters.
Coffee Shop Lighting Effect
In General, the coffee store use of neon lights is the best representative of the effect of light. Cafe lighting is of course not limited to neon, the purpose of lighting is first and foremost to guide customers to enter and taste the coffee under the appropriate lighting. Therefore, the total brightness should be lower than the surrounding light to show the characteristics of the cafe and make the cafe constitute an elegant leisure environment. In this way, customers can follow the light into the warm cafe. If the light is too dark, it will make the cafe present a dull feeling, which is not conducive to customers to taste the coffee.
Secondly, light is used to attract customer’s attention to the coffee. So, light versus dark, coffee seems to have an ancient and mysterious appeal. Coffee products, it is mainly coffee color, dark color, can absorb more light, so if the soft fluorescent lamp irradiation, the atmosphere of the whole cafe will be very comfortable.
General interior decoration design, the color is tonal more distinct color is better, lighting effect is better also, however, is not to say that every dark background is bad, sometimes in order to actually need to emphasize on the contrast of the light color and the background, and other light projected on coffee ware, can make coffee brand visible prominent or rich stereo feeling. The role of lighting is purely used for lighting or double as decoration, in the installation, generally speaking, the wall color is lighter, such as white, beige, etc., can reflect more light, up to 90%; Darker backgrounds, such as dark blue, green, and brown, reflect only 5-10% of the light.
5 Steps for the coffee shop construction
- Step 1: Basic planning (spatial image and scope).
The role of the basic plan is to determine the design concept, thereby establishing the image of the space. Because interior design on service efficiency and customer psychology has a great influence, so the interior decoration of the cafe to study not only the color and lighting planning, seat and style and the display, but also study how to partition off the cafe and the voice of the inside and outside space, let the customer gain independence and private space.
- Step 2: Basic Design stage.
In this step, the basic plan proposed in the design is applied to analyze spatial consumers and their behaviors from an action perspective. Main research: Cafe seat display and display, furniture design and lighting planning, etc.
- Step 3: Implementation design (overall coordination).
The implementation design represents the construction drawings required for the construction and manufacturing of the final basic plan. The drawings should include details required for the on-site construction of the coffee shop renovation, such as construction method, decoration, selection and display of furniture, and equipment. Moreover, the details are clearly expressed in specifications so as not to interfere with the construction.
- Step 4: Construction and supervision (evaluation).
This is the process of site construction according to the implementation design drawing, which is completed by the designer. In this scenario, the designer needs to check whether the detailed requirements of the customer are met, whether they are suitable for application in the design, whether the number and size of furniture in the coffee shop are suitable for the size of the space, and whether the flow of people is effectively planned. The site design should address the site conditions and the problems arising from changes to the floor plan after the implementation of the plan.
- Step 5: Maintenance after opening.
The end of construction does not mean the end of the design process. Some designers should also keep the focus in the inspection after opening, such as decoration construction, inspection and maintenance of defective facilities, inspection of accessory design elements, internal and external decoration, etc. In addition to these, coffee shop furniture selection is also very important, coffee shop dining table and chair layout and coffee shop sofa placement is also a core of the design.