Lighting layout and design in decoration of high-end jewelry store
The good and bad lighting effects in the jewelry store will directly affect the overall effect of the jewelry store. Generally speaking, the customer contact with most of the light is natural light, most people live and work is carried out under natural light, the natural light source to people’s feeling is the warmest and comfortable, so the store lighting should as far as possible use of natural light, it can not only reduce costs, and can keep the goods under the natural light color.
Although the use of natural light, not only can show the original appearance of goods, but also can save energy, but the natural light source is affected by the lighting of buildings and weather changes, far from meeting the needs of business places, so jewelry stores should still be artificial lighting.
The good and bad lighting effect in the jewelry store will directly affect the overall effect of the jewelry store. Generally speaking, the customer contact with most of the light is natural light, most people live and work is carried out under natural light, natural light source to people’s feeling is the most warm and comfortable, so the store lighting should as far as possible use of natural light, it can not only reduce costs, and can keep the goods under the natural light color.
Use of lamps
The lamps and lanterns used when decoration design of jewelry store are divided into floodlights, spotlights, light strips and light boxes 4 kinds.
mainly used for store indoor lighting, if the indoor natural light is not good, lighting is the main source of light. Energy-saving lamps should be chosen because they last a long time.
It divide ceiling shoot light and window shoot light. This kind of lamp has better effect to render atmosphere, display commodity. Because of the need for a long time to light, so should choose high brightness, long life of jewelry special lamp.
Mainly used for local lighting, mostly used in the counter, the role is to increase the brightness of goods, so that commodity packaging glow, this kind of light is mainly LED light strip.
Mainly used for indoor advertising and outdoor shop signs. Fluorescent lamps are usually used in light boxes.
Classification of lighting
Artificial illumination can be divided into basic illumination, key illumination and decorative illumination 3 kinds.
Also called ambient lighting, provides basic illumination to the environment as the name implies. Such lamps are typically mounted above (on the ceiling or top frame structure) to provide a wide range of illumination. The purpose of basic lighting is to provide a certain ambient lighting light so that people can carry out normal activities in this environment. If the overall brightness of the store is slightly dark, it will make people slow behavior, easy to produce a dull and depressed feeling, so that the psychological activities of customers tend to be depressed, it is difficult to produce the impulse to buy. If the overall brightness is too high, it will irritate customers’ eyes and make them feel tired easily, which will reduce the time spent in the store.
It is the light with a certain Angle to focus on certain areas or commodities, thereby achieving outstanding goods, the purpose of attracting customer attention. This light source is the light source that plays the role of decorating the whole internal environment of the store, such as spotlights, track lights, etc., installed above the display case or close to the goods. This kind of light source has a strong influence on customers’ vision, so attention should be paid to the foil and influence of brightness and color temperature on the environment and commodities.
Also known as atmosphere lighting, is mainly through some color and dynamic changes, as well as intelligent lighting control system, in the local environment of the store to create some special lighting atmosphere, improve the shopping environment, attract customers, promote sales. Decorative lighting usually does not illuminate the items on display, but does some special lighting treatment for the background of the items on display, the floor and the wall of the store. In general, the bottom wall and the two sides of the wall where the goods are not placed, the lighting is darker, the central counter is brighter, and the window and entrance should do the key lighting, in order to attract customers’ attention.
Window lighting should not only be beautiful, but also meet the visual appeal of goods. The brightness inside the window must be higher than those who sell 2-4 times, but should not use too strong light, the contrast between lamp color also should not be too large. The movement of the light, exchange, flicker cannot be too fast or too intense, otherwise consumer can be dazzled, cause the uncomfortable feeling of strong stimulation.
Lamplight asks color downy, rich emotional appeal. In the meantime, can still use an illuminant lamp, droplight and other decorative lighting, to emphasize the characteristics of the commodity, as far as possible in the reflection of the commodity’s original face on basis, giving a person a good psychological impression.
Entrance lighting — When customers are attracted by the window, they will consider whether to go into the store again. Therefore, the lighting design of the entrance is also very important, and the requirements of lighting design are also very high. The entrance is brightly lit to attract customers.
Counter lighting – For exhibits that are planar, layered, detailed, and require a clear display of all parts, projections or shadows should be reduced. Diffuse or cross lighting with no obvious direction can be used to eliminate the interference caused by shadows. Counter lighting should have good color, and can be used to spotlights or embedded or column lamps in the display case for local lighting.
In addition, the most important part of the shop’s facade display – sign lighting, appears bright and eye-catching. Signage is usually done through neon decorations or small floodlights. Neon lights not only illuminate the sign but also increase the visibility of the store at night while creating a lively and cheerful atmosphere. And floodlight lighting can make the whole sign to achieve good and eye-catching effect. No matter what kind of form, the purpose is to achieve active atmosphere, attractive and other good attractive effects.