How to start a small retail shop business?
Many people hope to open a small shop. but on the one hand, they are not determined enough (I can only hope that you can stick to your dreams more）， On the one hand, they don’t know where to start. In fact, most of us probably have a clearer blueprint in their own minds about what kind of shop to start.
Clothing stores, milk tea shops, jewelry stores, coffee shops, snack houses, and so on. There are thousands of small shops in the world, only what you can’t think that you can’t do. But no matter what kind of shop it is, several questions should be made clear before starting to prepare:
- What do I want to open a shop for?
- What kind of orientation should my shop be? Class and style?
- How much money do I raise? (the more money, the better. The reason is explained later.)
If the above three questions are clear, then the preparations before opening the store can be said to be basically OK. These three problems are analyzed in detail can split into the following eight aspects.
Determine business category
First of all, the first thing is to find out what kind of store you want to open, such as clothing stores, milk tea stores, and jewelry stores. Only when the goal is set can other ideas be implemented into the actual action according to the goal, otherwise everything is empty talk.
Make a Business Plan
The next thing to be done is the capital budget, how much is the store cost budget, the decoration cost, the purchase cost, the labor cost, as well as a lot of small expenses have to be calculated in advance. Generally, the initial investment in clothing stores and milk tea shops is relatively small, so they are more suitable for small-cost entrepreneurship.
Prepare financial & budget
Third, find a shop that is close to your idea and capital budget. I chose the University near the urban-rural junction, because on the one hand, the rent pressure is relatively small, and there are more students buying clothes; on the other hand, the requirements for shop decoration are not high, which can save a lot of expenses. However, the disadvantage is that there are more than three months in a year because there is no business during the holiday. In this regard, you can consider that the business atmosphere is relatively strong, and there are many surrounding houses so that even if the school is off, you can still operate as usual without losing money.
Retail Shop Interior Decoration & Displays
Fourth, about decoration. No matter what you do, it’s about a rate of return, so you don’t need to spend too much money on decoration. Just make sure the whole shop is clean and distinctive. If your budget is a total investment of 100000 to open a small store, it’s better to control the decoration part within 30000 yuan, because the rent transfer will cost a lot of capital. If you spend too much money on decoration, it’s difficult to operate later.
Focus on Right level of Products
Fifth, about store positioning. Whether your shop is a high-end boutique, popular petty bourgeoisie, or civilian-run quantity type, it can be said that it is the important reason that determines whether your shop can survive. Because the high-end boutiques and the public small capital type are too expensive and risky for us to invest for the first time, we are not recommended to do so. Especially near the school, the consumers are mainly students, and the prices and grades are too high to be bought. Of course, you can make the shop with the taste of high grade, but the price is still very cheap.
Choose the Right Product style
Sixth, the choice of goods. It’s also a big influence on your business. If it’s for food, it’s not only in line with the taste of the public, but also clean and sanitary; for clothes, it’s not only fashionable but also attractive. With the passage of time, as long as we work hard, we will accumulate a lot of repeat customers, and then the business will become very good.
Seventh, Circulating fund. No matter what kind of store you open, you must prepare a certain amount of working capital. For example, when I open a clothing store, I spend a lot of money on the first purchase, but I can’t make profits in a short period of time, and I can’t get all the money back. I have to continue to replenish. If I don’t have some working capital as the backing, it’s very difficult for me to maintain. The second purchase will become very painful. So I’ll keep some money whenever I want to buy new goods or exchange them.
Business Running Strategies.
Eighth, about store adjustment. No one can guarantee that a new store can meet 100% of the needs of consumers, so we must pay attention to the feedback of customers at any time during the operation, and timely adjust the decoration, display, goods and other aspects of our shop to meet the customers to the maximum extent. At the same time, the service attitude is also very important! ~