What should you pay attention to when decorating a shoe store?

Nowadays, both men and women attach great importance to fashion. For example, when it comes to shoes, many people like to pursue trends and personalization. So this brings unlimited business opportunities to shoe stores. Shoes are a necessity for people, as important as three meals a day. So, is opening a shoe store a good idea? For merchants, opening a shoe store must have a very precise market positioning. Only when the positioning is clear can we know the style and grade of the shoe store decoration. Let’s take a detailed look at what aspects need to be paid attention to when decorating a shoe store.

1. Understand consumers’ consumption habits and situations

When opening a shoe store, the first thing to think about is the consumption habits and situations of consumers. And then determine the positioning of your shoe store according to the overall consumption situation in the current market. For example, when decorating a shoe store, the decoration style should be implemented according to the local consumption situation and the positioning of the shoe store. After the store location is selected, the decoration will begin, and different shoe store styles will be designed according to different positioning.

For example, if it is a big brand, the shoe store decoration must be high-end. If it sells fashionable shoes, it must be fashionable and trendy. If it sells casual shoes, it can be designed to be more romantic. Therefore, when decorating a shoe store, the first thing to do is to determine whether you are a casual brand or a big brand. Whether the shoes are suitable for shopping or for work, and whether they are men’s shoes or women’s shoes.

2. Have your own store characteristics

In order for your shoe store to attract more customers, the shoe store decoration must have something special. Therefore, it generally needs to have a more eye-catching signboard, a unique store name, and a clean and bright display window. The sign design of a shoe store does not need to be too complicated. But it must have characteristics, and the shoe store window design must be bright. Put a few pairs of very good-looking shoes inside. If you can match it with a few crystals and put a few Potted flowers would be even better, as they will look more elegant and noble.

3. Unify colors

When decorating a shoe store, you also need to pay attention to the uniform color. The colors of shoes and decoration must match well, so that others can know at a glance what the main color of your shoe store is. But the unified tone mentioned here does not mean that the color of the shoes is exactly the same as the color in the shoe store. Because that would give people a very dull feeling, just make the part obey the whole.

4. Installation of lights and mirrors

When decorating a shoe store, you also need to pay attention to the installation of lights and mirrors. Spotlights or spotlights are usually installed in shoe stores. And energy-saving lamps are usually installed in the middle of the shoe store. If the shoes have diamonds, it is best to install spotlights, which can better display the shoes and make customers’ eyes shine. You don’t need to go through too many introductions to know the grade of the shoes.

The shoe fitting mirror can allow customers to see how the shoes look on their feet. And it will make the effect look better. Ordinary shoes will look better. Moreover, it allows customers to see how the shoes match the whole body. And the desire to buy will be greater. Lighting plays a very important role in a shoe store. The same shoe will have different effects with or without lighting. Especially some high-end women’s shoes must be highlighted with spotlights.

5. Shelf placement

When decorating a shoe store, the shelves should be placed in reasonable locations in terms of spatial layout, which are generally divided into main aisles and secondary aisles. The width of the main channel should exceed 1.2 meters. And the width of the secondary channel should not be less than 0.8 meters. The placement of shoes is also part of the shoe store decoration. The basic principle is to put items with similar prices together and items with similar styles together so that customers can see them clearly at a glance.

What issues need to be paid attention to when decorating a shoe store? The above content has given you a more detailed introduction. I hope it can help you to better decorate the shoe store.