5 Key Points for Decorating a Pharmacy
After spending so much money and energy, why can’t it be what I want it to be? Many drugstore owners always complain like this. Isn’t there a more reliable design?
As people become more and more concerned about their health, pharmacies are popping up like mushrooms after rain. Huge business opportunities also bring huge competition, some are happy and some are sad. In the face of huge competition, it is urgent to design or upgrade the terminal image of the pharmacy. If you go in the right direction, you will be successful. Below our designers provide you with five key points based on years of pharmacy design experience.
1. Product classification
Pharmacy Fusion Convenience Store
Currently, retail terminals rarely sell a single product. As a pharmacy, its main business is of course health-related products. Mainly prescription drugs Rx, OTC, health products or medical devices, etc. The above can only be regarded as the business scope of traditional pharmacies. With the current medical and pharmaceutical reforms, pharmaceutical profits have dropped sharply, and expanding business scope is the main breakthrough direction. At present, some well-run pharmacies have already laid out products such as medical experience and health consultation, daily chemicals, beauty and cosmeceuticals, which account for a large proportion of the store’s revenue.
In fact, pharmacies have very good advantages. We can completely break the current fixed thinking and further expand our business ideas. Nowadays, convenience stores are everywhere on the streets, which shows that there are great business opportunities in this field. We can imagine that many drug stores are located in the same location as convenience stores. Therefore, through planning and design, our drug stores can change their business ideas and become both drug stores and convenience stores.
2. Space layout guidance
Find ways to increase customer dwell time
Spatial layout plays a particularly important role in pharmacy design. Two basic principles should be considered when designing the store layout:
(1) Try to let customers “shopping”.
Although people enter pharmacies with a purpose, if they can stay in the store for a little longer, they will be more likely to purchase other products. Imagine a scenario. When a customer comes to a pharmacy to buy prescription drugs, he will definitely consult a salesperson or pharmacist. The factors that determine whether you can buy it are the availability of the product, whether the price is acceptable, or the level of promotion by the shopping guide or pharmacist.
Therefore, such products do not need to be placed in a conspicuous position and can be placed at the very back or in the most “remote” place in the store. This has two main purposes. First, it increases space for promoting profitable products. Second, increase customer stay time. When customers reach the end, they can easily observe the main products on both sides of the moving line, thereby increasing the possibility of sales.
(2) Application of discovery formula formation principle.
Of course, these two points are centered around maximizing the customer’s stay time. The application of these two principles must also be combined with the business environment where the store is located and the type of core consumer groups.
For the discovery formula to be listed, the specific performance is as follows:
①Stand outside the door and discover the location of the pharmacy;
②Stand at the door and discover the business scope of the pharmacy;
③Find elements at the entrance that attract people to enter the store;
④Discover pharmacy services and recommended topics in the store;
Based on the above mentioned space planning of drug stores, the business environment and the type of consumer groups should be taken into consideration to plan the circulation in the store. For example, if the pharmacy is located in a community and the main consumer group is the elderly, then it is conceivable that what attracts consumption is health care products, or some medical experience areas such as health testing.
In short, it should be based on the main consumer groups, combined with layout principles, and clear priorities, so that consumers can not only buy the products they want to buy, but also allow them to discover other products to form additional purchases.
3. Design language
Professional and reliable
There are many differences between pharmacies and other terminals, and they are closely related to people’s health. As mentioned above, the current business scope of medicine has expanded to many fields. However, no matter how much the business scope of a medicine store is expanded, the reason why it is still called a pharmacy is that the professional attribute of medicine cannot be lost. It must be rigorous and professional. You can combine the products with a little embellishment. No matter what design style is adopted, a successful pharmacy store space should feel comfortable, relaxed, professional, and trustworthy.
4. Terminal SI system design
Personalization, standardization, standardization, modularization
SI systematic design is mainly explained for the terminals of chain-operated large pharmacies. It is mainly an extension of vi design in space. Through modular design, it solves the problem of how to unify the spatial image of stores of different sizes. It can be understood as a terminal decoration guidance system. A complete set of store decoration design specifications, including specifications for the processing of light boxes, floor processing, process requirements for partition walls, processing of glass exterior walls, processing of pillars, manufacturing specifications for shelves and counters, etc.
The author has been involved in SI design for many years. The SI design of pharmacy terminals must achieve three purposes. First, form a comfortable and professional shopping environment. Second, combined with brand positioning, develop an exclusive brand personality store image, improve brand recognition and strengthen brand building through a unified image. Third, reduce business operation and management costs, mass produce props, and quickly open stores.
A successful pharmacy store design is not just about shopping needs or aesthetic needs. It must be considered from the perspective of brand building and company operating costs. Meeting these requirements is a qualified pharmacy space design.
5. Things to note
Details make a difference
Use the shelves against the wall as the basis to ensure sufficient passages and arrange the open shelves in the island. Generally, the shelves are arranged in the direction of the passenger flow to ensure that the guests can move smoothly and reach the checkout counter unimpeded.
Considering the height of the customer, the back cabinet is generally 2200mm high, and the wide width is usually a multiple of 3; the height of the island shelf is 1450mm, which is mainly to ensure sufficient permeability; the channel is above 1200mm; the main channel is 1600mm, or even larger ; Ensure there is enough space in the entrance buffer area; there should be enough space in front of the cashier, generally above 2000mm.
The above points are based on our experience. A successful brand building requires joint efforts from all aspects.